During my time as a graphic designer for Sonoma State, I've taught myself a lot of new tricks in order to step up our front-end marketing. This includes daily research on graphic trends, innovate designs, and the learning of previously unfamiliar software and technology. With a need to captivate an audience in a highly stimulated environment, I turned to Adobe After Effects to create engaging and meaningful content. The software definitely comes with a steep learning curve, but the rewards far outweigh the struggle.
With digital signage covering almost every inch of our new student union building, motion advertisements have become a standard for our department. Movement, subtle effects, and ever-changing content have increased our audience significantly, and caters much more to today's college lifestyle of fast-paced environments and mobile interaction. Below are a few examples of advertisements I've made through a combination of photography, Photoshop, and After Effects.